Certified Online Education Media Academy 'Certificate Ceremony'

Media Academy Program is designed to provide individuals with the knowledge and skills to analyze and evaluate media messages together with its social phenomena. The primary goal of the program is to provide the participants with the knowledge and skills in order to help them communicate correctly and effectively by the way of the primary courses of the communication sciences together with the content on interpersonal communication. The program also seeks to provide individuals with the ability to evaluate and produce media content in audio-visual, written and electronic media. 

The Media Academy Education Program is designed to educate individuals who are capable of evaluating their media content socially, politically and ideologically, and creating and publishing content in different media environments in a personal and social sense. For this reason, there are many courses in the progran based on new media, internet technologies, and interactive media models based on it, especially in the fields of media, culture and politics.

Learning Outcomes of the Program

• To be able to critically and inquisitively evaluate the communication problems, with knowledge and skills acquired in the field of communication.
• To be able to use the theoretical and practical knowledge acquired in the field of communication to solve the problems and needs in different environments by finding creative methods.
• To be able to take responsibility individually and as a team member to solve complex and unforeseen problems in practice.
• To have theoretical knowledge of verbal and non-verbal communication and to apply the acquired knowledge into practice
• To be able to inform the relevant person and institutions on the issues related to the field; to be able to explain his/her thoughts and solution suggestions effectively in written and verbal ways.
• To gain the ability to evaluate and produce media content in audiovisual, written and electronic media.
• Ability to comprehend, adopt and apply social and cultural responsibilities.
• To explain the concepts and relations between concepts related to the fields of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communication built on the knowledge, skills and competences gained in secondary education in the field of social sciences.
• To have the ability to identify, explain and solve problems and relations between events and phenomena related to public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communication fields.
• Ability to express written or visual ideas in a creative way by transforming them into a film or television project.
• To be able to design, implement and finalize the production process in electronic media.
• To have the knowledge of laws, regulations and legislation in the field.
• To be able to convert written / visual ideas into projects that can be published in electronic media.
• To be able to analyze media contents with technical, aesthetic and social dimensions.
• To be able to define the concepts and theoretical framework of social media.
• To have an idea about possible contributions of social networks to participatory democracy and cultural interaction.
• To understand the role and impact of social media on a global scale, and to be able to effectively solve through social networks emerging communication problems.

MEDIA ACADEMY TRAINING PROGRAM MODULES

Community and Communication Training Module Curriculum

• Basic Communication

• Mass Communication and Society

• Interpersonal Communication

• Effective communication

• Nonverbal Communication / Body Language

• Public Speaking Skills

• Persuasive Communication

• Managing the Perception of Personal Communication

• Mass Communication Law and Copyrights

Journalism Training Module Curriculum

• News in Written and Visual Media

• Techniques of Gathering and Writing News

• Areas of Expertise in Journalism

• Turks in the European Press

• Interview Techniques

• Agenda Setting

Public Relations and Advertising Training Module Curriculum

• Basic Public Relations Knowledge

• Public Relations and Crisis Management

• Civil Society and Social Responsibility

• Sales Management and Marketing Techniques

• Cultural Marketing

• Basic Advertising

• Perception Management

New Media Training Module Curriculum

• New Media and Publishing

• New Media and Advertising

• Social Media

Cinema and Television Training Module Curriculum

• Visual Culture

• Basic Photography Knowledge

• Introduction to Movie - Film Production

• Web Design and Applications Related to it

• Digital Media Applications

Politics and Culture Curriculum

• History of Civilizations

• European Political History

• Culture, Communication and Society

• Politics, Media and Democracy

• Cultural Identity and Global Citizenship

Corporate Communications Curriculum

• Corporate Culture and Belonging

• Organizational Communication

• Organizational Communication Atmosphere

• Organizational Communication Satisfaction

• Corporate Culture and Leadership

• Press Relations

• Meeting Management